Malcolm Gladwell finds the living beating heart of stories anywhere he looks. When the man that GQ describes as “the world’s most influential thinker” turns his attention to everyday objects – from ketchup to hair dye, and birth control pills, he manages to show us not only how these objects came to be and gives us new ways of thinking about these objects.

It is a way of seeing the title points to. When writing about the ‘dog whisperer’ Cesar Milan (the man who seems to be able to connect with dogs with behavioural problems and make them see the light) – Gladwell is interested not only in how Cesar Milan does what he does, but what goes on in the dog’s brain as Milan works his magic; Gladwell is interested in “what the dog saw.”

The book is a collection of essays written by Gladwell for his column in the New Yorker, tackling a wider range of topics from;

Why has recipe for ketchup has stayed remarkably unchanged when mustard comes in many varieties?

Why some people choke and others panic at difficulty and how do the differences in response explain the art of failure?

Are smart people over-rated?

To why we hire who we hire when we can’t tell who is right for the job.

This is a book that grabs you and will not let you go. But it will not just have you reading, it will get you thinking.